Branding Campaigns & Graphic Identities
Branding is an art. My passion is this element of marketing. At its core, the purpose of an organizational brand is to facilitate the recognition of a product or service as something that has relevance to the end user, and, is superior to its competition. Whether the target is a consumer or a business, a recognizable and visible brand will promote its value through performance, realized worth, consistency and word-of-mouth. In other words, the end-user bases their support of your brand on its reputation.
I have built brands and marketing strategies around companies from a friend's garage business, to units of billion dollar public companies. I start with the business strategy. Listen to stakeholders. Identify the ultimate goals. Then, develop the brand from there. The branding mission involves all business units and team members. A brand identity must be embedded in every business function, from sales to customer service to accounts receivable. The brand must be identifiable in all marketing communications of course, but also in communications with clients, vendors, suppliers and partners.
A brand is the extension of what the organization believes in. It is a showcase for a product or service the seller wants to provide for the end user. A brand is not just the logo on an advertisement, a 'Like' on social media or a sign on the front door. A brand is ultimately what a customer or prospect thinks of the buying experience. The ultimate goal is to express that brand from every corner of the organization. That is what I do.
Below are just a sample of brand identities I have designed either as part of an overall organizational brand campaign, or under an independent contract for brand creation and development. If you are interested in learning more, please contact me for in-depth details as to the overall branding campaigns associated with these brand identities.
Again, I must emphasize that branding is much more than a new logo. It is an organizational attitude that projects pride for the products and services we are providing.
I have built brands and marketing strategies around companies from a friend's garage business, to units of billion dollar public companies. I start with the business strategy. Listen to stakeholders. Identify the ultimate goals. Then, develop the brand from there. The branding mission involves all business units and team members. A brand identity must be embedded in every business function, from sales to customer service to accounts receivable. The brand must be identifiable in all marketing communications of course, but also in communications with clients, vendors, suppliers and partners.
A brand is the extension of what the organization believes in. It is a showcase for a product or service the seller wants to provide for the end user. A brand is not just the logo on an advertisement, a 'Like' on social media or a sign on the front door. A brand is ultimately what a customer or prospect thinks of the buying experience. The ultimate goal is to express that brand from every corner of the organization. That is what I do.
Below are just a sample of brand identities I have designed either as part of an overall organizational brand campaign, or under an independent contract for brand creation and development. If you are interested in learning more, please contact me for in-depth details as to the overall branding campaigns associated with these brand identities.
Again, I must emphasize that branding is much more than a new logo. It is an organizational attitude that projects pride for the products and services we are providing.
